Quite simply, it’s the art of shaping an office space into one that reflects your company. It doesn’t just have to be a case of painting the office in company colors and sticking your logo up about the place (although of course this would be a great start). It’s a process that takes in everything that might have an effect on your office environment and what that says about your company.
Firstly, it’s a great way to encourage employees to live and breathe your company. Furthermore, working in a unique, dynamic space could have real boosts to productivity. Who really works best in a plain, boring office? It could also boost the image your company gives potential clients and customers. Branding your office is a way to show you really know your brand and are intensely proud of it; a message that can resonate with those you seek to impress.