Malls have evolved over the years and today they offer a complete retail and leisure experience as they house multiplexes, food courts, spas, entertainment zones and other family attractions besides the high-end retail stores. Shopping malls are a favourite amongst the elite class and youngsters who are brand conscious. Naturally, advertising at shopping malls is an attractive medium for advertisers who wish to target this specific category of customers.
Advantages of shopping mall advertising
They can help the marketer to achieve the following –